CEMENTING ITS FOOTPRINT and presence as one of the most iconic luxury brand, Dior opened its flagship store in Singapore Marina Bay Sands with a big bang. Besides a tour of the flagship store, invited guests were treated to a runway show and a huge party afterwards. Invited guests included internationalsuper stars like Zhao Wei and local celebrities such as Fann Wong, Zoe Tay and Joanne Peh amongst all the other distinguished guests.
To capture these great moments through an engaging on-ground activity, we deployed an interactive solution in the form of a customized Dior Interactive Photo Booth which was tremendously well received.
The Interactive Photo Booth is a photo taking solution that brings together the latest technologies in hardware, software and infrastructure providing an unique brand-centric interactive offering.
When pictures are being taken, personalised mementos in the form of digital photos are created and delivered as digital takeaways via email. Besides being great fun, the data collection capability enables continual engagement completing the customer relationship management communication loop.
On top of the brand-centric photo booth interface, the thematic shell also lends great presence for both brand impact and differentiation to all on-ground placements. In a nutshell, the Interactive Photo Booth provides a fresh and fun approach to on-ground activity delivering results and unforgettable memories for all.
At the heart of it all, everyone loves a picture that captures the moment. It transcends race, religion, age, gender and everything else that comes between. These photos represent memories that will stay forever together with the brand that goes along with it.
A picture says a thousand words, but what are they saying? At least now you have their emails to ask them if you wish.
Dior Grand Opening @ Marina Bay Sands Singapore
