BMW WORLD SINGAPORE is Asia’s largest showcase of BMW innovation, design and heritage. Discover icons that have changed history. Glimpse the future with today’s concept cars. Welcome groundbreaking technologies. Experience BMW like never before.
As part that BMW experience, we deployed an interactive solution in the form of an interactive photo booth. It allowed the visitors in the day and party goers in the night to bring a piece of that BMW experience home with them. Experience BMW like never before and indeed it’s a JOY to all.
The Interactive Photo Booth is a photo taking solution that brings together the latest technologies in hardware, software and infrastructure providing an unique brand-centric interactive offering.
When pictures are being taken, personalised mementos in the form of digital photos are created and delivered as digital takeaways via email. Besides being great fun, the data collection capability enables continual engagement completing the customer relationship management communication loop.
On top of the brand-centric photo booth interface, the thematic shell also lends great presence for both brand impact and differentiation to all on-ground placements. In a nutshell, the Interactive Photo Booth provides a fresh and fun approach to on-ground activity delivering results and unforgettable memories for all.
At the heart of it all, everyone loves a picture that captures the moment. It transcends race, religion, age, gender and everything else that comes between. These photos represent memories that will stay forever together with the brand that goes along with it.
A picture says a thousand words, but what are they saying? At least now you have their emails to ask them if you wish.
BMW World Singapore
