CARLSBERG WAS THE official beer sponsor for the Siloso Beach Party 2010/11, Singapore’s biggest countdown party by the beach. More than 20,000 party revelers welcomed the New Year with a groovy line up of DJs, non-stop music and pyrotechnics display.
For the first time, the 1.2 km beach stretch was transformed into a dance party arena, comprising of five unique zones. To capture these great party moments, we deployed several Interactive Photo Booths along the beach – 3.5m tall Carlsberg branded Photo Booths. More than 1,000 pictures were taken, delivering special and unforgettable memories for all.
The Interactive Photo Booth is a photo taking solution that brings together the latest technologies in hardware, software and infrastructure providing an unique brand-centric interactive offering.
When pictures are being taken, personalised mementos in the form of digital photos are created and delivered as digital takeaways via email. Besides being great fun, the data collection capability enables continual engagement completing the customer relationship management communication loop.
On top of the brand-centric photo booth interface, the thematic shell also lends great presence for both brand impact and differentiation to all on-ground placements. In a nutshell, the Interactive Photo Booth provides a fresh and fun approach to on-ground activity delivering results and unforgettable memories for all.
At the heart of it all, everyone loves a picture that captures the moment. It transcends race, religion, age, gender and everything else that comes between. These photos represent memories that will stay forever together with the brand that goes along with it.
A picture says a thousand words, but what are they saying? At least now you have their emails to ask them if you wish.
Carlsberg Siloso Beach Party 2010/11
